Unlocking the Power of Certification
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Unlocking the Power of Certification – How to Develop Effective Certification Programs
See Foreword by Certification Magazine
Many training, marketing and product line professionals are tasked with developing tests and certifications, often without a useful model or the tools required to build a successful program.
Unlocking the Power of Certification – How to Develop Effective Certification Programs provides help to those who don’t have time to become experts in testing theory and need to develop quality programs to meet their organizational demands.
Finally, a how-to book that can help organizations, whether you’re non-profit or for-profit; define a strategy, outline each important phase of development and discuss all of the components needed to create an entire program and really unlock all of the power of your certification program!
When it comes to the business of certification, organizations need a sound solution that can meet their time-to-market demands. Certification is usually not the company’s core competency, this book;
Shortens the learning curve, Avoids analysis paralysis and Addresses critical management issues that are not addressed in other resources including:
- How much will it really cost?
- How much time do we need and what does it take to get it done right?
- How can we get help, this is not our core competency?
- How do we design a cutting edge program that puts us on the map?
This book helps the audience to make balanced business decisions to:
- Identify strategic considerations for investing in certification as a solution
- Design and develop a certification program
- Evaluate the success and areas for improvement
This book is for marketing, engineering, or training managers, performance consultants, human resource professionals, and instructors who may be involved in developing or recommending certification for their organizations. It offers practical tools based on sound educational solutions to develop certification for adult learners.
Certification-based training programs are a current and growing market in most industry segments and non-profit organizations. The IT certification market alone delivers over 3.5 million tests annually and now other sectors in business, health care, government and finance are utilizing certifications more often to:
• Increase organizational competency
• Educate in order to improve productivity and retain employees and
• Achieve business goals
WHAT KEEPS YOU FROM WINNING IN CERTIFICATION?
• Is your budget limited or frozen?
• Certification is not your group’s core competency
• You’re not experts in testing - Do you need to know how to develop exams and never learned how in grad school?
• You need to train staff quickly and get exams out to meet market demand
• Just don’t have the time to go researching the net
SAVE MONEY
• In lost ramp time for resources
• Lost SME time
• Wasted marketing efforts
• Programs that lose credibility
• Programs that don’t show an ROI
Preview Chapter 1
Updated 05/04/09
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