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Unlocking the Power of Certification
Unlocking the Power of Certification – How to Develop Effective Certification Programs

Many training, marketing and product line professionals are tasked with developing tests and certifications, often without a useful model or the tools required to build a successful program.

Unlocking the Power of Certification – How to Develop Effective Certification Programs provides help to those who don’t have time to become experts in testing theory and need to develop quality programs to meet their organizational demands.

Finally, a how-to book that can help organizations, whether you’re non-profit or for-profit; define a strategy, outline each important phase of development and discuss all of the components needed to create an entire program and really unlock all of the power of your certification program!

When it comes to the business of certification, organizations need a sound solution that can meet their time-to-market demands. Certification is usually not the company’s core competency, this book;
Shortens the learning curve, Avoids analysis paralysis and Addresses critical management issues that are not addressed in other resources including:


  • How much will it really cost?
  • How much time do we need and what does it take to get it done right?
  • How can we get help, this is not our core competency?
  • How do we design a cutting edge program that puts us on the map?


    WHAT KEEPS YOU FROM WINNING IN CERTIFICATION?

    • Is your budget limited or frozen?
    • Certification is not your group’s core competency
    • You’re not experts in testing - Do you need to know how to develop exams and never learned how in grad school?
    • You need to train staff quickly and get exams out to meet market demand
    • Just don’t have the time to go researching the net

    SAVE MONEY
    • In lost ramp time for resources
    • Lost SME time
    • Wasted marketing efforts
    • Programs that lose credibility
    • Programs that don’t show an ROI

© 2001 Tracey M. Flynn

Performance consulting and measurement strategies